COUNTDOWN
Content Production, Creative Direction, Editing
‘Countdown’ is a high-energy branded short featuring Montreal Canadiens defenseman Arber Xhekaj, built around the idea that even in the middle of an intense training day, refueling matters.
The film cleverly intercuts Arber’s workouts with a microwave countdown, using visual and audio parallels to show how Healthy Choice fits seamlessly into his routine. Gritty training moments give way to small pauses of recovery, highlighting convenience, variety, and flavor without breaking momentum.
Produced for Healthy Choice by Legacy Labs, Countdown blends motivation with subtle humor, reinforcing that performance isn’t just about pushing harder, it’s also about knowing when to refuel.
Legacy Labs was brought on to concept, script, produce, and edit the spot end-to-end. We handled creative direction, storytelling, production, and final delivery, crafting a visually smart, athlete-first commercial designed to perform across digital and social platforms while staying authentic to Arber’s day-to-day reality.
OFF-DAY
Content Production, Creative Direction, Editing
‘Off-Day’ is a fast-paced branded short featuring Arber Xhekaj, built around the idea that even a “day off” in an athlete’s life is anything but slow.
Centered on the concept of controlled chaos, the piece follows Arber as he moves through a packed schedule, with training, media obligations, fan interactions, all captured through quick, cinematic cuts that reflect the nonstop nature of his routine. The energy builds through movement and rhythm, contrasting high-output moments with a single point of calm.
That pause comes in the form of a reset: a quiet interview setting where Arber steps out of the chaos, refuels, and shares how Healthy Choice fits into his day. The product integration is intentional but natural, positioned as part of his routine rather than a disruption to it.
Produced for Healthy Choice by Legacy Labs, ‘Off-Day’ blends intensity with stillness to highlight a simple truth: performance isn’t just about how hard you go, but how you recover and refuel in between.
Legacy Labs led the project end-to-end, handling concept development, creative direction, production, editing, and final delivery, crafting a visually dynamic, athlete-first piece designed to perform across digital and social while staying authentic to Arber’s reality.